Investors
Business model
Business model
The purpose of F-Secure is to make every digital moment more secure, for everyone. Consumers today encounter digital moments at home, on the move, on multiple devices and through numerous applications. Today, almost everything we do as consumers is digital: we shop, exercise, work, socialize, relax and unwind, all while being connected.
Cyber security is a growing concern for people around the world as the number and complexity of cyber threats continue to increase. A survey conducted by F-Secure and referred to earlier showed that 71% of consumers find cyber security complex*. This is 5 percentage point increase compared to 2023. Based on this insight, F-Secure has embarked on a mission to deliver brilliantly simple, frictionless security experiences and realize its vision to become the number one security experience company.
*F-Secure Living Secure survey 2023
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F-Secure is a globally operating cyber security company. F-Secure designs and offers award-winning security and privacy products and services that help tens of millions of consumers to protect themselves against online threats. The offering includes a comprehensive portfolio of products and services to protect consumers against scams, including also endpoint security, privacy protection, password management and digital identity protection, router security that protects consumers’ entire connected home and network security. We operate globally in over 100 countries and make consumer cyber security easily accessible to hundreds of millions of consumers behind our partners. At the end of 2024, F-Secure employed 530 people.
We’re the global leader in providing consumer security and privacy services through communication service providers, including Tier 1 CSPs. As we build our products and services to be “fit to channel”, they are also available to to various other channel partners, including banking and insurance, and sells products directly to consumers with its ecommerce.
F-Secure was reborn through the demerger of the consumer business from WithSecure Corporation in June 2022. In 2023, F-Secure strengthened its footprint in the US and in the communication service provider channel by the acquisition of Lookout consumer security business, US-based consumer focused mobile security business arm of Lookout Inc.
Comprehensive range of cyber security products and services
F-Secure’s offering includes a comprehensive range of cyber security products and services. Via our award-winning consumer products and approximately 200 service provider partners, we protect around 30 million people around the world.
F-Secure main product and service portfolios are:
Security Suite
F-Secure Total deployed as an all-in-one application that provides complete scam protection, security, privacy and identity protection on consumers’ personal devices or any subsets of its protection modules.
Embedded Security
Comprehensive portfolio of scam protection, security, identity and privacy Software Development Kits (SDKs) and cloud Application Programming Interfaces (APIs) embedded in partner app or service, including F-Secure Sense providing router security.
Services
F-Secure security business platform based scalable expert and cloud-based services supporting both Security Suite and Embedded Security. These include, for example, product delivery and integration, customer care, and partner success services that help our partners grow and thereby support F-Secure partner business
Our customers
F-Secure sales channels
F-Secure products and services are sold to consumers through two different channels: Partner channel and Direct channel. The service provider channel includes around 200 partners, of which the majority are communication service providers that sell the cyber security service as value added service to consumers and/or bundled with their mobile and fixed broadband services.
Partner channel add
Our global network of some 200 channel partners is our primary sales channel and through the wide partner network our products reach hundreds of millions of customers globally. The largest group among the partners is communication service providers (broadband or mobile operators). These range from regional CSP partners to world’s largest CSPs (Tier 1s). Our channel partners also include select retailers, banks, and insurance companies.
Our partner channel business model is based on selling recurring software licenses, typically charged per subscriber per month.
Direct channel (e-commerce) add
We sell directly via app stores and our online store, focusing on high-ARPU customers in select European markets. Direct channel customers include individual consumers, and small office/home office (SOHO) customers. Our business model is primarily subscription-based and we focus on acquiring and converting new customers as well as retaining existing customers.
Our customers
Communication service providers
Communication service providers include cable operators, internet service providers, mobile operators and converged network operators like AT&T, NTT DoCoMo, Orange, Softbank, Verizon, Frontier Communications Parent Inc. (USA), Elisa Oyj (Finland), Vodafone Group Plc (several countries), StarHub Limited (Singapore), Nifty Corporation (Japan), Ziggo B.V. (Netherlands) and Swisscom AG (Switzerland).
We also servce select retail partners and enable retail partners to sell our products electronically in various forms. Our online sales partners include, e.g., NotebooksBilleger.de, and Verkkokauppa.com.
Banks and insurance companies
We’re seeing financial institutions such as insurance companies looking for new ways to generate value, security and peace of mind for their customers while the banking sector is actively targeted by cybercriminals to get access to consumers’ online bank accounts or credit card details.
F-Secure banks and insurance partners include Allianz Partners, Mobilar, TNG Digital and Tygg.
