Investors

Strategy

As people’s every day live becomes even more digital and complex, our mission is to protect people’s digital moments. We aim to be the world’s leading security experience company, guided by three strategic pillars:

1. Increase average revenue per user (ARPU)

We’re accelerating the adoption of F-Secure Total, our all-in-one security suite, across all our channels. This integrated solution boosts ARPU and opens new business opportunities for our partners, especially addressing real-world issues around scams.

2. Expanding product portfolio to stop scams

It is estimated that a staggering one trillion US dollars was lost globally to scams. Our investments and product priorities are geared towards addressing these threats and consumer concerns. This includes expanding protection capabilities in F-Secure Total, our all-in-one cyber security app. We’ve also made available industry’s widest portfolio of Embedded Protection capabilities that allows scam protection to be integrated with our partner’s app or services.

3.Growth through Service Providers

F-Secure is ideally positioned to serve Communication Service Providers due to its scalable business model, whether regional CSPs or the world’s largest service providers like AT&T, NTT DoCoMo, Softbank and Verizon. We also see consumer cyber security showing potential to become the next core service for our partners in addition to being a highly lucrative value-added service. Our offering is built with channel fit in mind and can also be made available to banks, insurers and retail partners. These in mind we continuously develop new product and business support capabilities that help our partners’ drive their business further.

Rule of 40

We aim to maintain a combined revenue growth rate and profitability margin equal to or greater than 40 per cent. In recent years, F-Secure has outperformed the Rule of 40 and intends to continue following the Rule of 40 as an internal performance measurement and guiding principle also in future.