Investor Deep Dive 2026

The share of digital in our everyday life is increasing constantly. For example, it is estimated that in the US alone, consumers will spend more than 8 hours daily with digital media 2025. Furthermore, based on F-Secure’s own surveys, we’re seeing that more than 50% of consumers globally are using digital services such as email, social media and chat on a daily basis.

Consumer cyber security market is estimated to reach USD 9.7 billion in 2028, with a projected CAGR of 4 percent for 2024-2028 period.

F-Secure's long-standing experience, trusted brand and global partner network provide a solid foundation in the large and growing consumer security market.

As digitalization accelerates even further, the demand for online protection grows. We’re already today witnessing billions of dollars being lost to scams worldwide, a problem accentuated by revolution in AI technologies adopted also by the bad actors. This means that consumers are increasingly willing to pay for cyber security, driven by rising awareness and concern over digital threats, especially scams.

At F Secure, our ambition is to deliver socially and environmentally sustainable security experiences to our partners and end users.

Our mission is to make every digital moment more secure for everyone and deliver brilliantly simple security experiences will be in higher demand than ever before. To fulfil our mission, we will maintain our commitment to providing thorough and holistic protection against scams in digital moments.